| Components |
Incomplete/
Unacceptable |
Good |
Excellent |
|
Notes from Initial Analysis
|
1-12
Points
Uses
provided publication. Provide partial analysis of ads using
either narrative or graphing tools. Incomplete categorization
of ads and editorial content. Incomplete or superficial summary
of findings. |
13-17
Points
Select
publication. Provide analysis of ads using narrative and
graphing tools. Categorize most ad and editorial content
by product type and topic respectively. Categorize types
of ads. Describe findings coherently and in some detail.
|
18-20
Points
Select
appropriate publication. Provide thorough analysis of ads
using narrative and graphing tools. Categorize all display
advertising (no need to do classifieds) and editorial content
correctly by product type and topic respectively. Categorize
types of ads. Concisely and completely provide an in-depth
description of findings.
|
|
Essay
|
1-9
Points
Student
contact with ePals is limited to 2 or fewer e-mails. Not able
to address more than one point of comparison with ePal input.
|
10-13
Points
Student
exchanges moderate information with ePals in 3 to 4 e-mails.
Provides information gleaned from those exchanges in ad analysis
and discussion. |
14-15
Points
Student
actively engages in correspondence with ePals with 5-10
e-mails exchanged. Student demonstrates understanding of
ePal perspective as indicated by providing 3 or more comparison
points in ad analysis narrative.
|
|
Collaboration
|
1-6
Points
Student
participates minimally in discussions. |
7-8
Points
Student
participates in at least 2-3 of the discussions.
|
9-10
Points
Student
actively contributes to at least 3 of the 4 planned discussions.
|
|
Oral Presenation
|
1-6
Points
Student
journal entries are limited and syntactically flawed. |
7-8
Points
Student
has 2-3 journal entries of 100-300 words demonstrating coherent
views. Generally good syntax and vocabulary with some errors.
|
9-10
Points
Student
has at least four journal entries of 100-300 words reflecting
careful consideration of the subject, grade appropriate
vocabulary, correct spelling and good grammar.
|
|
Stated Objective or Performance
|
1-9
Points
Project
is incomplete, syntactically flawed and misses most of the
key elements: product, placement, packaging, the purchasing
audience and a persuasive pitch as well as color and composition. |
10-13
Points
Project
is a complete, syntactically adequate, ad that shows consideration
of most of these elements: product, placement, packaging,
the purchasing audience and a persuasive pitch as well as
color and composition.
|
14-15
Points
Project
is a complete, syntactically correct, ad that shows creative
thought and consideration of product, placement, packaging,
the purchasing audience and a persuasive pitch as well as
color and composition.
|
|
Stated Objective or Performance
|
1-9
Points
Project
is incomplete, syntactically flawed and misses most of the
key elements from previous project or understanding of the
target audiences. |
10-13
Points
Project
is a complete, syntactically adequate, ad that shows consideration
of most of the key elements from previous project as well
as some understanding of the target audiences.
|
14-15
Points
Project
is a complete, syntactically correct, ad that shows creative
thought and consideration of key elements from previous
project as well as understanding of the target audiences.
|
|
Stated Objective or Performance
|
1-9
Points
Project
is incomplete, syntactically flawed and misses most of the
key elements: product, placement, packaging, the purchasing
audience and a persuasive pitch as well as color and composition. |
10-13
Points
Project
is a complete, syntactically adequate, ad that shows consideration
of most of these elements: product, placement, packaging,
the purchasing audience and a persuasive pitch as well as
color and composition.
|
14-15
Points
Project
is a complete, syntactically correct, ad that shows creative
thought and consideration of product, placement, packaging,
the purchasing audience and a persuasive pitch as well as
color and composition.
|
